Paying for Psychology Today
You pay every month to sit next to a dozen other therapists. Psychology Today keeps the traffic. If your fee or insurance box is blank, you don't show up lower. You don't show up at all.
Which one are you?
We build the front door for therapy practices.
We started as a solo practice. A year later, we grew into a group practice. This is the system we built to fill our own calendars. Now we build it for other therapists.
5 quick questions. If you're a fit, we design your new homepage free in 48 hours.
Free homepage design
See your new homepage before you pay a dollar.
Answer 5 quick questions. If we're a good fit, we'll design a new homepage for your practice using your Psychology Today profile. Then we walk you through it on a call.
Answer 5 questions
It takes about a minute. Add your Psychology Today link so we know your work.
We build your homepage
Within 48 hours, using only what's already public on your profile.
See it on a call
Pick a time 2 or more days out. We show you the design and answer your questions.
No cost and no obligation. Your preview is private, and if it's not for you, we delete it.
We design PASTE_WEEKLY_CAP free homepages a week, so spots fill up.
See if you qualify
Your GHL survey goes here. Build it in Sites, Forms, Surveys, then paste its embed code in place of this box.
Restorative Care Counseling
Group practice · 4 therapists · Brandon, Orlando, Miami
Started solo. Now four therapists, twelve insurance plans, and three languages. We built the site, the booking, and the after-hours replies. Our system started here.
See the site →Flourish Within Therapy
Solo practice · Palm Beach County, FL
One therapist. Private pay and insurance. Same build: a website, online booking, fast replies, and a free consult people can book any time.
See the site →"PASTE_FLOURISH_QUOTE"
PASTE_FLOURISH_NAME · Flourish Within Therapy
HIPAA compliant. BAA signed.
We sign a Business Associate Agreement (BAA) with your practice before anything goes live. Clinical notes stay in your EHR. They never touch our marketing tools.
The problem
People are looking for a therapist like you. They can't find you.
You didn't go to school for six years to answer emails on a Sunday. Here are three leaks. You can probably spot yours.
Nobody answers at night
Many people look for a therapist at night, on their phone, after a hard week. If all they find is a form you'll read tomorrow, they're gone.
They only reach out once
It takes courage to ask for help. If no one answers that day, many people don't try again. Not with you. Often not with anyone.
One therapist on your team never fills up.
You already know who. The real question: are new clients even reaching them?
Open slots on the calendar
An empty calendar isn't just lost money. That therapist is the most likely to quit. And hiring a new one takes months.
New clients go to the wrong person
Most practices hand out new clients by who answered the phone. Not by who has open slots. So the busy therapist gets busier, and the quiet one stays quiet.
You can't see where inquiries go
How many people called or filled out a form last month? How many got a reply? Most owners have no way to know. You can't fix a leak you can't see.
Your PracticeExample text conversation
Missed call · 11:47 PMHi, this is Your Practice. Sorry we missed your call! We'd love to help. Want to book a free 15-minute consult?
Book a free consult
11:47 PM · sent in 22 seconds
Book a free consult
Yes please. Can I do this week?
11:49 PM
Of course. Pick any open time here, and we'll send a reminder before your consult.
See open times
Consult booked · Thu 10:00 AM
See open times
What your clients see
It's 11:47 pm. Someone finally reaches out.
Here's what happens next, while you sleep.
- A text goes back in under 60 seconds
- They get a link to book a free consult
- They get a reminder before the consult
- You wake up to a booked consult, not a missed call
Try it yourself
Call or text DEMO_PHONE_NUMBER and don't leave a message. You'll get the same text your clients would.
The hidden cost
The new clients you never knew you lost
A missed call never shows up on a report. It just goes quiet. Move the sliders to match your practice. See what a year of missed calls costs you.
2
Not answered the same day. You were in session, driving, or asleep.
$150
Your normal rate, not your highest.
10
The whole year, not each week. Most clients come 10 to 12 times.
What one client is worth to you
$1,500 a year
$150 a session × 10 sessions
We only count 1 in 4 of these people as a client you would have kept. We set it low on purpose. If yours is higher, so is your number.
In one year
26 people reached out and never heard back.
$39,000
went to a therapist who answered
$3,250 every month
This is simple math on your numbers. It is not a promise or a measured result. Every practice is different. The goal is to put a number on missed calls, because nothing else in your business will.
Why we built this
We're a counseling practice first
Restorative Care Counseling started as a solo practice. A year later, it was a group practice. Today we have four therapists in Florida, with licensed clinicians and interns. We take cash pay and insurance. We had the same problems you have.
Psychology Today stopped filling our calendars. Messages came in at night. We answered the next afternoon. Nobody had time for the waitlist. So we built a system to fix it. Nothing on the market was made by people who had sat in the chair.
That system is what we offer. It is not a marketing package with a therapy label on it.
Every agency says they get your field. We can show you our practice.
On your call, ask Merieme anything. She is a licensed therapist on our team. Ask what worked and what didn't.
Founder, Scaalio
How it works
Here's what happens, step by step
Get found
Your site is built around what people search for. Your city. Your specialty. The insurance plans you take, written out so Google can read them. We also set up your Google Business Profile the right way.
Look trustworthy fast
Your photo, your voice, your credentials. A licensed therapist reviews every word before it goes live. If a line would make you wince, it doesn't ship.
Send bookings to your EHR
You keep your EHR. We connect your site to it. Booked consults go straight to SimplePractice, TherapyNotes, Alma, or Headway. Intake happens there, not with us.
Answer the 11pm message
Missed calls get a text back in under 60 seconds. Forms get a reply right away. People who don't book get a follow-up.
Fill open slots
Clients finish therapy and slots open up. People who reached out while you were full hear from you the day a slot opens.
Here's what happens, step by step
Every therapist gets found
Each therapist gets their own page and specialties. People search for a person as often as a practice.
New clients go to the right therapist
Booking requests go by specialty and open slots, not by who answered the phone. Your site lists the insurance each therapist takes, so people choose before they call.
A reply in under 60 seconds
Missed calls get a text back on their own. Forms get a reply any time. Your intake person starts a warm conversation, not a cold one.
Ads follow your open slots
If you run ads with us, we push them toward the therapist with the most room this month.
See your inquiries every month
How many people reached out, where they came from, how many booked a consult, and who never got a reply. Even in bad months.
What you get
Every plan starts with the same base
Bigger plans add more reach. They don't hold back the basics.
- Your domain stays yoursIt's in your name from day one. Your words, photos, and Google profile leave with you. The design and automations stay with us.
- Booking linked to your EHRYou bring the EHR. We connect it. SimplePractice, TherapyNotes, Alma, Headway, and more.
- Insurance plans in plain textWritten out, not just logos. That's how people find a therapist who takes their plan.
- Missed-call text-backIn under 60 seconds, day or night.
- Specialty pagesAnxiety, trauma, couples, ADHD. In your voice. You approve every word.
- Google Business ProfileSet up, verified, and kept up to date.
- A review plan that follows the rulesBuilt around your board's rules. We never ask your current clients for reviews.
- HIPAA from day oneA BAA signed before launch. No marketing pixels on booking pages.
Every plan starts with the same base
Bigger plans add reach and reports. Every practice gets the same base.
- Your domain stays yoursIt's in your name from day one. Therapist bios, photos, and your Google profile leave with you. The design and automations stay with us.
- A page for every therapistSo people find the person, not just the practice.
- Smart consult bookingSorted by specialty and open slots, then sent to your EHR.
- Insurance plans in plain textWritten out for each therapist. That's how people find someone who takes their plan.
- Missed-call text-backUnder 60 seconds, on your whole practice line.
- A waitlist that worksPeople who reach out while you're full hear from you when a slot opens.
- Intern and associate pagesWith supervision disclosure done right.
- HIPAA from day oneA BAA signed before launch. No marketing pixels on booking pages.
Compare
How this stacks up
Most practices try one of these first. Here's what each one does at 11pm on a Sunday.
| Question | Psychology Today alone | Part-time front desk | Do-it-yourself software | Scaalio |
|---|---|---|---|---|
| Replies at 11pm on a Sunday | No. It sends you an email. | No. They went home. | Only if you set it up | Yes |
| Texts back missed calls in 60 seconds | No | No | Only if you set it up | Yes |
| Your own website and domain | No. It's their page. | No | Only if you build it | Yes |
| Sends booked consults to your EHR | No | By hand | Only if you set it up | Yes |
| Who does the work | You | You train and manage them | You | We do |
Pricing
Simple pricing, like a utility bill
Priced against the cost of an empty slot
Show prices for
Monthly
Yearly
Pay yearly: no setup fee
Practice Basics
Newly licensed, part time, or seeing under 15 clients a week.
$149/mo
$400 setup, one time
- Website and hosting, domain in your name
- Booking linked to your EHR
- Insurance plans written out
- Missed-call text-back in 60 seconds
- Google Business Profile set up
At $150 a sessionOne session a month covers it
Full Caseload
A busy solo therapist who wants a full calendar without the work.
$249/mo
$400 setup, one time
- Everything in Practice Basics
- After-hours AI receptionist that books consults at night and sends urgent messages to 988
- A waitlist that reopens when a slot does
- A note every few months to past clients who finished
- A review plan that follows board rules
- Monthly inquiry report by email, no meeting
At $150 a sessionLess than two sessions a month covers it
Solo Growth
Starting out, moving, or growing into a group practice.
$449/mo
plus ad spend · $400 setup
- Everything in Full Caseload
- Google Ads built and managed
- A landing page for each specialty
- No remarketing, so no health data reaches ad platforms
- Direct line, same-day reply
At $150 a sessionThree sessions a month, plus ad spend
What this replaces
Most solo therapists pay for a website builder, a booking add-on, a reminder app, an answering service, and a review tool. Five bills. None of them talk to each other. None have a BAA. That usually costs $155 to $470 a month. Full Caseload fits inside that range, and you don't set any of it up.
Add up what you pay now before the call. If yours is lower, tell us. We'll be honest about whether switching is worth it.
Every number below is after the therapist's split, not before.
Practice Core
3 to 5 therapists. Mostly referrals. No paid ads yet.
$597/mo
$1,200 setup, one time
- A site with a page for every therapist
- Consults booked by specialty and open slots
- Insurance plans written out for each therapist
- Missed-call text-back and instant replies
- Waitlist and past-client outreach
- Local search set up for each therapist
At a 45% practice marginAbout one new client a month covers it
Caseload Engine
Practices that are hiring, or have a therapist under 70% full.
$1,197/mo
plus ad spend · $1,800 setup
- Everything in Practice Core
- After-hours AI receptionist that books consults at night and sends urgent messages to 988
- Google Ads managed, with a page for each specialty
- Ads follow whoever has open slots
- New hire launch: profile and specialty pages ready before day one
- Monthly inquiry report and a review call
At a 45% practice marginAbout two new clients a month covers it
Practice Partner
More than one location, or 10 or more therapists.
$2,497/mo
plus ad spend · $1,800 setup
- Everything in Caseload Engine
- Setup for many locations and specialties
- Call scripts and training for your intake team
- Referral outreach to doctors, psychiatrists, and schools
- A strategy session every quarter, plus a direct line
At a 45% practice marginAbout four new clients a month covers it
How the math works
One client at $150 a session, for 10 to 12 sessions, brings in about $1,650. After a 55/45 split, the practice keeps about $740. So Caseload Engine at $1,197 needs about two new clients a month, not one.
That money comes in over three or four months, not all at once. So the plan runs behind for the first few months, then catches up. We'd rather you know that now than be surprised later.
A number worth checking
A therapist with a full caseload of 20 sessions a week brings in about $13,000 a month. At 60% full instead of 90%, that's about $3,900 a month you never see, or about $1,750 in profit. That's more than the Caseload Engine fee. And it belongs to the therapist most likely to quit.
Check your own numbers first. If your gap is smaller, don't buy this.
By joining, you agree to our Terms of Service.
What happens after you join
Pay for your plan
Join Now takes you to a secure checkout. Pick monthly or yearly.
Sign your agreement and BAA
Both come by email right after you pay. Nothing goes live until they're signed.
Fill out a short onboarding form
Your logins, your EHR booking link, and your practice details. Nothing clinical, ever.
Kickoff call
30 minutes to go over your site and set your launch date.
Live within two weeks
The clock starts once we have your logins, your EHR link, and your OK on the copy.
Our guarantee
Live within two weeks, or your first month is free. The clock starts when we have your logins, your EHR link, and your OK on the copy. It pauses when we're waiting on you, so quick replies mean a faster launch.
We don't promise a number of new clients. We promise what we control, and we tell you the rest honestly.
Before you book
What we promise, and what we don't
We won't tell you how many new clients you'll get. Anyone who does is guessing.
What we control
- Live within two weeks, or your first month is free
- Every missed call gets a text back in under 60 seconds
- Every form gets a reply right away, even at 11pm on a Sunday
- People who don't book get a follow-up
- Your waitlist gets worked when a slot opens
- A signed BAA before your site goes live
What we don't control
- How many people near you need a therapist this month
- Whether someone feels you're the right fit
- Whether their insurance matches your panels
- How fast you call people back
- How long a client stays in therapy
We're not an EHR, but we connect easily to yours
You keep the EHR you use now. We connect your site to it, so booked consults land in SimplePractice, TherapyNotes, Alma, Headway, or most others. That setup comes with every plan.
We're also not a biller, a payment processor, or a credentialing service. Your clients pay you through your EHR, and those payments are tracked there, not with us. We don't do panel applications, claims, or eligibility checks. We do one thing with insurance: list the plans you take on your site, so people know before they call.
We're not a fit if
- You're full with a waitlistYou don't need us yet. We'll tell you on the call.
- You don't have an EHRYou bring the EHR. We connect your site to it.
- You can't call people back the same dayNothing works if messages sit. The report will show it.
- You want social media postsWe don't post for you. Other agencies do.
Who's on your call
A licensed therapist, not a salesperson
"People find a therapist the same way they find anything else now. They search at the worst moment of their week and pick whoever feels safe and actually answers. A practice can be excellent and still be invisible at exactly that moment."
Clinical advisor, Scaalio · Restorative Care Counseling
What the call is for
- Ask a therapist, not a salespersonHow we handle intake, what failed, and what we'd skip next time.
- A look at your setupBooking, reminders, and where people drop off. Useful even if you never hire us.
- An honest answerSometimes it's "you don't need this yet." That happens.
Questions
What therapists ask us most
Do I have to cancel Psychology Today?
No. Keep it for your first six months while we fix it. The goal is to stop needing it. Then at renewal time, you get to choose.
Is this HIPAA compliant?
Yes. We sign a Business Associate Agreement (BAA) before anything goes live. It lists every system we use for you. There are no marketing pixels on booking pages. We only collect a name, contact info, and a good time to talk. Everything clinical stays in your EHR. On the call, we show you exactly what the BAA covers.
Which EHRs do you work with?
You need your own EHR. We are not one. We connect your site to the one you use, so booked consults land in your system. We connect most often with SimplePractice, TherapyNotes, Alma, and Headway. Others usually work too. Tell us yours on the call.
I take insurance. Does this still work?
Yes. We work with cash-pay and insurance practices. We never handle insurance. No credentialing, no panels, no verification, no billing. Client payments run through your EHR, not us. We just list the plans you take on your site, so people know before they reach out.
How do I get started?
Two ways. Pick a plan and click Join Now to start today. Or click See if you qualify, answer 5 quick questions, and get a free homepage design before you talk with a licensed therapist on our team first. After you pay, your agreement and BAA come by email. Nothing goes live until they're signed.
What happens to my site and domain?
You keep your domain. It stays in your name the whole time. We build the new site and switch the domain once you approve it. We keep the pages that already rank on Google.
Who writes the words? I don't want to sound like an ad.
We write it. A licensed therapist reviews it. Nothing goes live until you approve it. If a line would make you wince reading it to a client, it doesn't ship.
Am I locked into a contract?
No. You can go month to month with a one-time setup fee. Pay yearly and there's no setup fee. If you pay for the year and leave early, we refund the full months you didn't use.
Do I own the website?
You own everything that matters. Your domain is in your name from day one. Your photos, credentials, words, Google profile, EHR, and client records are all yours. If you leave, we send your content and contact list within 30 days.
The design and automations stay with us. It works the same way with your EHR or any site builder. That's why you can be live within two weeks for a monthly fee, instead of paying for a big custom build that takes months.
The design and automations stay with us. It works the same way with your EHR or any site builder. That's why you can be live within two weeks for a monthly fee, instead of paying for a big custom build that takes months.
Can you handle interns and associates?
Yes. Interns and associates get their own pages, with supervision disclosure done right. They usually have the most open slots, so we send more consults their way. We have interns in our own practice, so we built this for us first.
What if we hire someone new?
On Caseload Engine and up, we build their profile and specialty pages before their first day, at no extra cost. Ads shift toward their open slots. We won't promise to fill their calendar. But they start with a system sending people their way, not a blank calendar.
Talk to a real therapist about your caseload
15 minutes. Bring your EHR, your numbers if you have them, and anything other agencies told you. We'll tell you what we'd do, and if it's worth doing yet.
HIPAA compliant, with a signed BAA. Month to month available. Your domain stays in your name. A licensed therapist is on the call.